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Brand Kit

Centralized repository for every brand asset — logos, color, type, iconography, photography, and downloads.

Logos

Primary wordmark, light variant, and the standalone palm glyph.

Palm & PantryFlorida HomesteadPrimary · light bg
Palm & PantryFlorida HomesteadLight · dark bg
Glyph only

Color Palette

Typography

FrauncesHigh-contrast serif
Display / Headings

Old Florida Wisdom

Light 300 – Black 900 · opsz, SOFT, WONK

Hanken GroteskHumanist sans-serif
Body / UI

Rooted in tradition. Built for real life.

Regular 400 – Bold 700

Iconography

lucide-react, 1.5px stroke, rounded caps. Warm, friendly, never sharp.

Photography Guidelines

  • Natural light, golden-hour warmth — never harsh studio flash.
  • Real Southwest Florida agrarian life: hands in soil, working animals, full pantries.
  • Show texture and honest imperfection over staged perfection.
  • Earthy, warm grade; protect the greens and the bone-cream neutrals.
  • People are participants, not models — candid over posed.

Visual Style References

Generous negative space with controlled density.
Soft, layered shadows; rounded 2xl corners on cards.
Subtle film-grain overlay for warmth and depth.
Editorial serif headlines paired with calm humanist body copy.
Circular framed portraits for the Farm Family.

Downloadable Assets

AssetActions
SVG
Primary Wordmark
Logo · SVG · 12 KB
SVG
Wordmark — Light
Logo · SVG · 12 KB
SVG
Palm Glyph (mark only)
Logo · SVG · 4 KB
PNG
Favicon / App Icon
Icon · PNG · 8 KB
Hero — Palm Fronds
Hero — Palm Fronds
Photo · JPG · 1.8 MB
Pasture — Golden Hour
Pasture — Golden Hour
Photo · JPG · 2.1 MB
PPTX
Brand Guidelines Deck
Template · PPTX · 6.4 MB
PDF
Voice & Tone One-Pager
Document · PDF · 320 KB
Palm & PantryFlorida Homestead